OUR NUMBER ONE PRIORITY IS TO KEEP OUR CHILDREN SAFE, NOT DRIVE SALES. WE GET ASKED ALL THE TIME IF WE ARE COAST GUARD APPROVED. WE ARE NOT. AS WE BEGAN THE PROCESS AND STARTED DOING MORE RESEARCH WE LEARNED OF TRAGEDIES AND HOW CHILDREN LOST THEIR LIVES WHILE WEARING ALL KINDS OF VESTS. WE RESEARCHED AND FOUND THAT WE DON'T WANT A STAMP OF APPROVAL IF THAT MEANS THAT GUARDIANS LET THEIR GUARD DOWN. ALL CHILDREN AROUND WATER SHOULD BE UNDER STRICT SUPERVISION REGARDLESS OF WHETHER OR NOT THEY ARE WEARING A FLOTATION DEVICE, AND REGARDLESS OF THE APPROVALS IT HAS STAMPED ON IT. WE REALIZE WE MAY LOSE SALES, BUT IT MATTERS MORE TO US THAT CHILDREN ARE SAFE, AND THAT THE INTENT OF OUR PRODUCTS IS CLEAR. PLEASE ALWAYS WATCH YOUR CHILDREN SO CLOSELY AROUND THE WATER, DROWNING IS THE NUMBER ONE CAUSE OF DEATH AMONG TODDLERS.